James possesses over 25 years of experience in the fitness and wellness arena, and has trained in some of the nation’s best fitness centers. He decided to leave the fitness centers and develop his own process for training people. He created the POSSE Process which specializes in providing clients a total transformation. He not only changes them physically, but he changes their lives as well. James believes that you cannot sustain a physical transformation, until you change the way you think and feel about yourself. You must change everything within your life that you have the ability to change. He never refuses to take on a client due to physical or financial limitations, and he believes that everyone has the potential to achieve greatness. He works hard to help his clients realize their true potential.