Learning how to get clients as a personal trainer is one of the major initial challenges that people entering this field have to overcome. Even more significant is the task of retaining clients after you have started training them. There are many factors that clients look for when they decide to invest in their health with the help of a personal trainer. These factors can largely depend on the individual and their specific needs, however, there are a few ways that you can make your services more appealing to a wide audience.

As a seasoned celebrity personal trainer, James Posse offers valuable insight into the things that clients commonly look for. Continue reading to learn four ways to get clients as a personal trainer and keep them engaged with your services long-term.

1. Promote inclusivity

One of the most daunting things about embarking on a fitness journey is comparing oneself to the more experienced gym members that you find in every health club. This is one of many reasons why people look to personal trainers for guidance as they learn various workout techniques and overcome gym anxiety. Those who are significantly overweight, disabled, or elderly may struggle to find a personal trainer that they trust to tend to their unique needs. Therefore, it is important to advertise the full scope of your personal training services and the clientele that you cater to. Acknowledging a variety of groups will make these people feel more attracted to your business and comfortable reaching out.

2. Listen to your clients

Many clients come to a personal trainer for the first time with no prior knowledge of the wide range of workout styles at their disposal. For example, a client may believe that the only way to lose weight is to run on a treadmill. However, this form of exercise is not for everyone and many people find themselves bored after a few cardio sessions of this kind. It is the duty of a personal trainer to listen to the needs and preferences of their clients and ensure they are not only reaching their fitness goals, but also enjoying the process. Finding a routine that a client enjoys is by far the best way to keep them coming back. Options may include high intensity interval training, traditional weightlifting, low intensity cardio, and others. 

3. Take an optimistic approach

Clients often hire a personal trainer as a last resort after trying many other methods of getting fit such as online workout programs, group classes, and others. In other words, you may find that many people are not entirely optimistic about their potential to reach their fitness goals by the time they reach out to you. A great way to attract people to your services is to approach clients with an encouraging, highly optimistic attitude. This approach will make people feel they have what it takes to become the best version of themselves. This not only helps to bring new clients in, but it is likely to keep them coming back.

4. Closely monitor client progress

Another way to keep clients engaged with your personal training service is by closely tracking their progress in the gym. This can be done by celebrating small wins, taking measurements, and progressively increasing the intensity of workouts in a structured manner. By putting in this additional effort, your clients will have a feeling of accomplishment when they walk away from each training session. This can also help you adjust workouts as needed, showing your commitment to the client’s goals.

For more information on how to get personal training clients and how to keep them, do not hesitate to reach out.